Your Website doesn't need a redesign. It needs to stop losing money.

Your Website doesn't need a redesign. It needs to stop losing money.

We fix the silent killers of your conversion: unclear messaging, broken funnels, weak CTAs, and poor mobile UX. No new ads. No fluff. Just more revenue from the traffic you already paid for.

We fix the silent killers of your conversion: unclear messaging, broken funnels, weak CTAs, and poor mobile UX. No new ads. No fluff. Just more revenue from the traffic you already paid for.

Over 200+ Five Star Reviews

Top Shopify Company 2024 - Clutch badge
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Top Shopify Company 2024 - Clutch badge
Top Shopify Company 2024 - Clutch badge
Top Shopify Company 2024 - Clutch badge
Shopify analytics screen showing 72% conversion dropoff and 81% cart abandonment, with sticky notes suggesting value proposition fixes

We don’t design pretty pages. We engineer profit.

Shopify CRO dashboard showing +26% revenue growth, +54% ROI and -33% bounce rate improvements after funnel optimization
Shopify analytics screen showing 72% conversion dropoff and 81% cart abandonment, with sticky notes suggesting value proposition fixes

We don’t design pretty pages. We engineer profit.

Shopify CRO dashboard showing +26% revenue growth, +54% ROI and -33% bounce rate improvements after funnel optimization

Better than any digital U.S. agency. Half the Price. Double the Results.

Better than any digital U.S. agency. Half the Price. Double the Results.

0

+

Websites Optimized

We know every lever in web conversion. And we know when to pull it.

+

210

Websites Optimized

We know every lever in web conversion. And we know when to pull it.

0

+ %

Average Conversion Rate Increase

Not from ads. Not from traffic. We optimize what happens after the click, where revenue is actually made.

+ %

34

Average Conversion Rate Increase

Not from ads. Not from traffic. We optimize what happens after the click, where revenue is actually made.

0

%

Repeat Clients

When results are real, retention is easy.

%

92

Repeat Clients

When results are real, retention is easy.

Benefits

Why founders stick with flufless. (after firing 3 agencies)

Web growth, minus the usual agency bullshit.

Benefits

Why founders stick with flufless. (after firing 3 agencies)

Web growth, minus the usual agency bullshit.

We don’t just work together—we grow together.

We don’t just work together—we grow together.

Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization
Client logo – trusted ecommerce & DTC brands powered by Flufless CRO & Shopify optimization

Client Stories

Hear

stories

Client's photo - Female smiling
Client's photo - Female smiling
Client's photo - Male, smiling
Client's photo - Male, smiling
Client's photo - Woman smiling
Client's photo - Woman smiling
Client's photo - Man Smiling
Client's photo - Man Smiling
Client's photo - Woman Smiling
Client's photo - Woman Smiling

straight

from

the

people

we

helped!

"

"Guys suggested three changes: 1) simplified the copy, 2) focused the CTA, and 3) restructured how we present the offer. We A/B tested the new layout and saw a 13.6% improvement in CVR. We’ll be rolling this logic out across the site."

Client's photo - Woman Smiling

Rachel M.

— Head of Marketing

"

"What stood out was how fast they spotted the issues. I'd been looking at our website for years, but the stuff they found made me feel like I'd been blind. Three copy changes, one restructured section, one quick test. Within 15 days we saw a 22% lift in daily revenue. These guys are AWESOME!!!!"

Client's photo - Woman smiling

Vanessa L.

— founder

"

“We were getting traffic but not sales. Tried better photos. Tried better copy.. Nothing helped. These guys broke it down. Funnel logic, microcopy, expectations mismatch stuff we never thought about."

Client's photo - Man Smiling

Daniel C.

— Co-Founder

Our services

4 services. 1 goal - more revenue

Conversion Rate Optimization (CRO)

Visitors ≠ buyers. Your website doesn't need more traffic. It needs to stop wasting the traffic you already paid for. We fix leaky funnels, dead-end CTAs, weak landing pages, and lazy mobile UX.

CRO

Funnel Fixes

Mobile UX

Checkout Optimization

Product Page Strategy

A/B Testing

UX/UI Optimization

Heatmaps

Revenue Uplift

Hide Details

Shopify analytics dashboard showing total sales, online store sessions and traffic growth over 30 days
Website heatmap showing click distribution, rage clicks and UI interaction errors for sales banner performance
Ecommerce customer journey funnel highlighting homepage, landing pages, remarketing and conversion stages
Website dashboard showing ecommerce conversion rate uplift and total sales growth after CRO optimization

What's Included:

  • Leak Audit: We dive into Hotjar, Clarity, GA4, and behavior logs. What we find? Usually painful.

  • Funnel Fixes: Simplify. Streamline. Remove friction. Add money.

  • Mobile Experience: Your mobile UX shouldn't feel like a puzzle. We make it stupidly simple.

  • AOV Growth: Subtle, smart upsells and flow improvements. No pop-up spam.

  • Real Tests, Not Hope: A/B tests. Live data. We ship results, not mockups.

Conversion Rate Optimization (CRO)

Visitors ≠ buyers. Your website doesn't need more traffic. It needs to stop wasting the traffic you already paid for. We fix leaky funnels, dead-end CTAs, weak landing pages, and lazy mobile UX.

CRO

Funnel Fixes

Mobile UX

Checkout Optimization

Product Page Strategy

A/B Testing

UX/UI Optimization

Heatmaps

Revenue Uplift

View Details

Conversion Rate Optimization (CRO)

Visitors ≠ buyers. Your website doesn't need more traffic. It needs to stop wasting the traffic you already paid for. We fix leaky funnels, dead-end CTAs, weak landing pages, and lazy mobile UX.

CRO

Funnel Fixes

Mobile UX

Checkout Optimization

Product Page Strategy

A/B Testing

UX/UI Optimization

Heatmaps

Revenue Uplift

View Details

Web Design & Branding

We don't make websites look "nice." We make them convert. Most design is just pretty nonsense. We build sites and brands that slap — visuals, messaging, and identity that actually move product.

Visual Identity

Brand Positioning

UI/UX Design

Figma

Content Kits

Packaging

View Details

Web Design & Branding

We don't make websites look "nice." We make them convert. Most design is just pretty nonsense. We build sites and brands that slap — visuals, messaging, and identity that actually move product.

Visual Identity

Brand Positioning

UI/UX Design

Figma

Content Kits

Packaging

View Details

Web Development

Not just another website. Built from zero to sell, no fancy buzzwords. Fast, functional, ready to scale from day one. We build on the platform that fits your business, not our preference.

Framer

Shopify

Webflow

WordPress (Elementor / Divi / Gutenberg)

SquareSpace

Wix

SEO-Ready

Fast-Load Optimization

Custom Integrations

View Details

Web Development

Not just another website. Built from zero to sell, no fancy buzzwords. Fast, functional, ready to scale from day one. We build on the platform that fits your business, not our preference.

Framer

Shopify

Webflow

WordPress (Elementor / Divi / Gutenberg)

SquareSpace

Wix

SEO-Ready

Fast-Load Optimization

Custom Integrations

View Details

Search Engine Optimization (SEO)

Traffic you don't pay for is the best kind. We set up the technical foundation and content strategy that gets you found by the right people, and keeps them on your site long enough to buy.

Technical SEO

SEO Audit

Content Strategy

Semrush

Screaming Frog

Search Console

GA4

View Details

Search Engine Optimization (SEO)

Traffic you don't pay for is the best kind. We set up the technical foundation and content strategy that gets you found by the right people, and keeps them on your site long enough to buy.

Technical SEO

SEO Audit

Content Strategy

Semrush

Screaming Frog

Search Console

GA4

View Details

  • Client's photo - Man

    I didn’t even realize how broken it was lol

  • inquiry form works properly for the first time ever, thank you!!

  • Client's photo - Woman sitting on the stairs, smiling

    But HOW did you do that??

  • Client's photo - Man Smiling

    Checkout works!! no more complaints. bless you.

  • Client's photo - Woman Smiling

    yes, +$14k in 11 days thank you! 🤩

  • Client's Photo - Man Smiling

    I'm impressed ngl!

Our recent Case Studies

Small Changes, Massive Impact

The right move isn’t big. It’s accurate.

Our recent Case Studies

Small Changes, Massive Impact

The right move isn’t big. It’s accurate.

Shopify product page UI test comparing total price vs per unit pricing to boost conversion rates - Before
Shopify product page UI test comparing total price vs per unit pricing to boost conversion rates - After

Product Page Strategy

A/B Testing

Copywriting

CRO Audit

+17.76% Increase in Revenue per Visitor

Display Price per Dose/Capsule

Shopify product page UI test comparing total price vs per unit pricing to boost conversion rates - Before
Shopify product page UI test comparing total price vs per unit pricing to boost conversion rates - After

Product Page Strategy

A/B Testing

Copywriting

CRO Audit

+17.76% Increase in Revenue per Visitor

Display Price per Dose/Capsule

CRO case study showing how highlighting subscription perks improved autoship selection rate on product page - Before
CRO case study showing how highlighting subscription perks improved autoship selection rate on product page - After

UX Research

UX Competitor Benchmarkingg

A/B Tests

User Flow

Copywriting

+206% increase in Auto-Ship Selection

Auto-Ship/Subscription Information Open by Default

CRO case study showing how highlighting subscription perks improved autoship selection rate on product page - Before
CRO case study showing how highlighting subscription perks improved autoship selection rate on product page - After

UX Research

UX Competitor Benchmarkingg

A/B Tests

User Flow

Copywriting

+206% increase in Auto-Ship Selection

Auto-Ship/Subscription Information Open by Default

Mobile ecommerce cart UI test adding express checkout options to increase buyer trust and reduce drop-offs - Before
Mobile ecommerce cart UI test adding express checkout options to increase buyer trust and reduce drop-offs

Checkout

A/B Tests

Heatmap analysis

Payments Methods

User Flow

+26.2% Increase in Revenue per Visitor

Express Checkout on Smart Cart

Mobile ecommerce cart UI test adding express checkout options to increase buyer trust and reduce drop-offs - Before
Mobile ecommerce cart UI test adding express checkout options to increase buyer trust and reduce drop-offs

Checkout

A/B Tests

Heatmap analysis

Payments Methods

User Flow

+26.2% Increase in Revenue per Visitor

Express Checkout on Smart Cart

Hand holding lead magnet book titled '100+ CRO Tricks' with real test-based insights for Shopify growth

Want to get the same Results?

Our Work Process

We’ve done this 200+ times. Here’s how it works.

1

The Revenue Leak Audit

We deep-analyze your funnel, behavior heatmaps, drop-off zones, and UX patterns using Hotjar, Clarity, GA4. You get a brutal, prioritized list of where your website silently kills revenue, with hard numbers, not opinions.

2

Fix Map (Action Plan)

We hand you a visual execution roadmap: what to fix, why it matters, how much revenue it's bleeding, and what impact to expect. No "creative solutions". No generic tips. Just prioritized, ROI-focused instructions.

3

Execution Sprint

We fix it. We build it. We launch it. You don’t wait for alignment, decks, or approvals. You just get results.

4

Optional Growth Cycle

Once you see the uplift, we can keep optimizing: A/B flows, SEO, retention logic. But only if it makes money. Not because we "want a retainer."

1

The Revenue Leak Audit

We deep-analyze your funnel, behavior heatmaps, drop-off zones, and UX patterns using Hotjar, Clarity, GA4. You get a brutal, prioritized list of where your website silently kills revenue, with hard numbers, not opinions.

2

Fix Map (Action Plan)

We hand you a visual execution roadmap: what to fix, why it matters, how much revenue it's bleeding, and what impact to expect. No "creative solutions". No generic tips. Just prioritized, ROI-focused instructions.

3

Execution Sprint

We fix it. We build it. We launch it. You don’t wait for alignment, decks, or approvals. You just get results.

4

Optional Growth Cycle

Once you see the uplift, we can keep optimizing: A/B flows, SEO, retention logic. But only if it makes money. Not because we "want a retainer."

1

The Revenue Leak Audit

We deep-analyze your funnel, behavior heatmaps, drop-off zones, and UX patterns using Hotjar, Clarity, GA4. You get a brutal, prioritized list of where your website silently kills revenue, with hard numbers, not opinions.

2

Fix Map (Action Plan)

We hand you a visual execution roadmap: what to fix, why it matters, how much revenue it's bleeding, and what impact to expect. No "creative solutions". No generic tips. Just prioritized, ROI-focused instructions.

3

Execution Sprint

We fix it. We build it. We launch it. You don’t wait for alignment, decks, or approvals. You just get results.

4

Optional Growth Cycle

Once you see the uplift, we can keep optimizing: A/B flows, SEO, retention logic. But only if it makes money. Not because we "want a retainer."

Our differences

everyone else vs flufless.

We’re not trying to sound better. We’re just actually different.

Other "5*" Agencies

Big talk, small results

Jargon Overload

"We’ll try our best” → silence.

Fluff Metrics

Stiff & corporate

Hidden Costs

Outdated Methods

$15k for a moodboard and a Zoom call

360° idiots

Just Another Client

flufless Submark

flufless.

Underpromise, overdeliver

Plain Talk

100% refund guarantees

Real ROI

Human & sharp

Transparent Pricing

Innovative Tools

You pay for what makes the real difference

Laser-focused specialists

Passion & Care

About us

We didn’t start flufless. to be an agency. We started it because we were sick of how agencies work. We were inside the machine, watching founders pour money into pixels, meetings, Slack threads and “brand directions”… We saw $15k moodboards. $40k redesigns that killed conversion. 3-month sprints that delivered zero impact. And everyone clapped. Clap-clap, clap-clap.. Patted each other on Zoom. Sent the invoice.

We hated it. So we left. We built flufless.
as the anti-agency. No fluff. No drama. No 84-slide decks. Just work that makes your website sell better. We fix what breaks revenue, and ignore the rest. We test. We ship. We repeat. If you're here to grow, not impress... You're in the right place.

Money Maker

Photo of Kiryl Patachyts - CEO & CRO Expert at flufless.

Kiryl Patachyts

CRO Expert

Brand Master

Photo of Egor Severin - UX Designer at flufless.

Egor Severin

Designer / UX Guru

</The Builder>

Photo of Alex Mankouski - Web Developer at flufless

Alex Mankouski

Web Developer

Deadline Security

Photo of Tanja Guduras - Project Manager at flufless.

Tanja Guduras

Project Manager

Keywords Detective

Photo of dDenys Tatarov - SEO Specialist at flufless.

Denys Tatarov

SEO Specialist

Deal Opener

Photo of Danil Lilov - CSM at flufless.

Danil Lilov

Client Success Manager

Join flufless.

If you’re deadly good at what you do, hate fluff, and don’t need hand-holding — we’ll probably get along. We don’t care who you are and where you’re from. We care if you deliver.

About us

We didn’t start flufless. to be an agency. We started it because we were sick of how agencies work. We were inside the machine, watching founders pour money into pixels, meetings, Slack threads and “brand directions”… We saw $15k moodboards. $40k redesigns that killed conversion. 3-month sprints that delivered zero impact. And everyone clapped. Clap-clap, clap-clap.. Patted each other on Zoom. Sent the invoice.

We hated it. So we left. We built flufless.
as the anti-agency. No fluff. No drama. No 84-slide decks. Just work that makes your website sell better. We fix what breaks revenue, and ignore the rest. We test. We ship. We repeat. If you're here to grow, not impress... You're in the right place.

Money Maker

Photo of Kiryl Patachyts - CEO & CRO Expert at flufless.

Kiryl Patachyts

CRO Expert

Brand Master

Photo of Egor Severin - UX Designer at flufless.

Egor Severin

Designer / UX Guru

</The Builder>

Photo of Alex Mankouski - Web Developer at flufless

Alex Mankouski

Web Developer

Deadline Security

Photo of Tanja Guduras - Project Manager at flufless.

Tanja Guduras

Project Manager

Keywords Detective

Photo of dDenys Tatarov - SEO Specialist at flufless.

Denys Tatarov

SEO Specialist

Deal Opener

Photo of Danil Lilov - CSM at flufless.

Danil Lilov

Client Success Manager

Join flufless.

If you’re deadly good at what you do, hate fluff, and don’t need hand-holding — we’ll probably get along. We don’t care who you are and where you’re from. We care if you deliver.

Frequently Asked Questions

Got questions? Good. We prefer clients who ask.

Here’s what clients ask before we start. Maybe you’re wondering the same.

Frequently Asked Questions

Got questions? Good. We prefer clients who ask.

Here’s what clients ask before we start. Maybe you’re wondering the same.

What if nothing improves?

We don’t work on guesswork. If the numbers don’t move — you don’t pay. Simple.

What happens after the audit?

You get a prioritized list of issues, real data, and a plan. If you want, we fix it. If not, you walk away with clarity.

How do I know if this is right for me?

If your website has traffic but isn't converting well, this is for you. B2B or DTC, we've seen both.

What exactly will you do?

We audit your website, identify revenue leaks, and fix them. Funnels, landing pages, mobile UX, messaging, CTAs, whatever hurts your sales.

What platforms do you work with?

WordPress (Elementor, Divi, Gutenberg), Webflow, Framer, Shopify, Wix, SquareSpace. We'll recommend the right one for your situation.

Do you work with smaller brands too?

Yes. If you run a "real" business and care about results, we’re interested.

Can I change what’s included?

Always. We don’t sell “packages.” You’ll get exactly what your website needs, nothing more, nothing less.

How do you measure success?

Lower bounce rates, higher conversion rates, average order value and of course revenue increase.

Do you work with B2B companies?

Yes. B2B brands and DTC companies are both in our wheelhouse. The goal is the same: more revenue from your website.

You’ve paid for the traffic. Now let’s stop wasting it.

You’ve paid for the traffic. Now let’s stop wasting it.

You wouldn’t ignore a hole in your boat. Don’t ignore the one in your funnel. Fix it before it sinks.

You wouldn’t ignore a hole in your boat. Don’t ignore the one in your funnel. Fix it before it sinks.

Female ecommerce manager tracking Shopify orders and approved payments via real-time order interface
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flufless. - WhatsApp
flufless. - Email
flufless. - Email

flufless.com

Still here? You probably need us.

PHONE (WhatsApp only)

Email

ribbit@flufless.com

Address

Poland, Warsaw,
Chmielna 69, 00-801, Varso Tower

Opening Hours??

No clock-in. No clock-out. We’re not “always working” — we’re just always ready.

©website made by flufless.

flufless.com

Still here? You probably need us.

PHONE (WhatsApp only)

Email

ribbit@flufless.com

Address

Poland, Warsaw,
Chmielna 69, 00-801, Varso Tower

Opening Hours??

No clock-in. No clock-out. We’re not “always working” — we’re just always ready.

©website made by flufless.

flufless.com

Still here? You probably need us.

PHONE (WhatsApp only)

Email

ribbit@flufless.com

Address

Poland, Warsaw,
Chmielna 69, 00-801, Varso Tower

Opening Hours??

No clock-in. No clock-out. We’re not “always working” — we’re just always ready.

©website made by flufless.